How to successfully execute Case Studies for maximum marks,
1st edition

Author: Rob Scott

ISBN: 0954182367

(Paper Back)

Published: January 2004

Cost: E-book: £4.99
Paperback: £7.99


GKA Publishing: The Do-it-Yourself Series

All prices are quoted in UK Pounds (GBP,£) and exclude a fee of £2.50 for Postage&Packaging (for Paperbacks only)

Author Information
Rob Scott, BA (Hons), MBA is an academic consultant with extensive knowledge and experience in numerous higher educational subjects that encompass strategy, business, management, marketing, HRM, hospitality, tourism and the social sciences.
As well as lecturing in the above subjects within various UK universities, he regularly offers his services to students seeking personal tuition in all aspects of coursework in the above fields.


Description
Case studies are usually the hardest of all coursework to compile. This is because unlike say, an essay, where you can lazily and wholly draw upon the writings of others (i.e. you have a free reign of your data sources), in a case study, you are usually expected to refer to all the information within the case study whilst drawing upon theory and/or models to support your analysis.

This systematic guide not only shows the student the best and easiest way to approach any case study but also includes a comprehensive 5000 word case step-by-step example essay that the student can also refer to in understanding the guidance and advice offered.

Furthermore, because all case studies require the use of models and/or theories in supporting the analysis offered (by the student), the author has analysed a detailed case study and included it for the reader. The case study essay example is based on the company ‘Harley Davidson’. In doing so, he has employed the use of relevant models and theories to further show the student how to competently incorporate such models into case studies and any coursework for that matter. Some of the models used are a SWOT and PESTEL Analysis, Porter’s Five (Industry) Forces, the Product Life Cycle, Porter’s Generic Strategies and The Ansoff Matrix.

Be assured, having used this practical guide, tackling any case study in future will become as easy as writing ABC.


The Do-it-Yourself Series Series–Series Editor, Rob Scott (BA (Hons); MBA
The Do-it-Yourself Series provides students in all courses and at all levels with the essential knowledge and cutting-edge tools they need to excel in university and especially at a time in higher education when time is very limited and coursework and exams are on the increase. Written by recognized coursework and research experts in the higher education field, the volumes in the series cover the research, design, planning, coordination, and structuring methods as well as specialized areas of all manners of coursework compilation. All our guide books are not subject specific but instead induce students to focus more on the technique offered and are unique in that they offer students actual coursework examples to enable them to see a before and after effect and hopefully understand the guidance being offered much better and faster. This is why we are No.1 when it comes to helping students excel at university.